Sales Manager

Job Summary

The Sales Manager will lead the sales strategy and execution for Ramaki Group's product portfolio. This role involves managing the full sales cycle, leading a team of salesmen and supervisors, and driving customer acquisition across the market. The Sales Manager must combine deep B2B and B2C sales expertise with a strong understanding of the consumer goods market in Afghanistan to expand our market presence and drive revenue growth.

Key Responsibilities:

• Sales Strategy & Revenue Growth: Design and implement sales strategy aligned with company objectives and targets.

• Customer Acquisition & Relationship Management: Identify and engage new customers, building strong relationships and managing key accounts from prospecting to delivery. Provide personalized attention to ensure customer needs are met.

• Team Leadership & Sales Operations: Lead, motivate, and coach a team of salesmen, ensuring performance targets are met and sales discipline is maintained. Develop incentive plans and reporting structures to track progress.

• Market Intelligence & Strategic Input: Monitor competitor activity, pricing, and product positioning in the market. Provide input on market trends to the management team.

Job Requirements

• Education: Bachelor’s degree in Business, Marketing, or a related field (required).

• Experience: Minimum of 5 years of progressive sales experience, preferably within the FMCG, distribution, or consumer goods sectors. Previous team leadership and account-based selling background is require

• Skills & Competencies:

  • Proven ability to develop and execute a sales strategy and exceed targets.

  • Strong leadership and people management capabilities.

  • Excellent negotiation skills.

  • Deep understanding of the Afghan market, culture, and business landscape.

  • Ability to speak, read, and write fluently in Dari, Pashto, and English.

  • Self-driven, resilient, and performance-focused.